Brooks Blog

Tuesday • October 31, 2017

The Art of the Power Introduction

We all make introductions all the time, whether formal or more social and casual ones. The question for the business environment is, do you make good introductions? And more importantly, do other…Read More

Monday • October 16, 2017

Top 5 Account Manager Skills

In the professional world today, there is an increasing need for effective account managers. Account managers must learn how to balance a relationship with clients and the ability to meet specific goals…Read More

Tuesday • October 10, 2017

Healthcare Market Trends

Losing the forest for the trees is all too easy in the healthcare world.  The evolving politics, disrupting technologies, innovative alliances and models of financial agreements between stakeholders each alone is the…Read More

Monday • September 25, 2017

Where ACO’s are Headed

  Accountable care organizations (ACOs), a subset of Alternative Payment Models (APMs), are the subject of a recently published study assessing the growth of ACOs and APMs in recent years. To understand…Read More

Monday • August 28, 2017

Taking (and Making) the Leap into Pharmaceutical and Biotech Sales

Professional training comes in many forms these days, with online resources touted as an answer to the relatively higher cost of in-person training. But with research showing an ROI of 521% on…Read More

Friday • August 18, 2017

Value-Based Reimbursement Healthcare Primer

“Value-based” is a term used for everything from communication styles to contracts. The latter is the one we are interested in and the concept is easy enough to grasp — pay for…Read More

Wednesday • July 19, 2017

What is MACRA?

What is MACRA?   Despite being called the most significant healthcare legislation since — no, not the Affordable Care Act — but since Medicare was enacted in 1965, MACRA has been predicted…Read More

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