Brooks Blog

Wednesday • February 14, 2018

Drug Pricing Wars Alive, and Well?

Recent budget proposals and a white paper released from the White House include a fresh emphasis on lowering drug prices using methods that could have pharmaceutical manufacturers losing sleep. The recent proposals…Read More

Tuesday • February 13, 2018

Healthcare MarketWatch Update February 2018

Drug Pricing: Policy proposals from the White House designed to encourage lower drug costs for patients made headlines in early February. This is just days after an op-ed published in Health Affairs…Read More

Monday • February 05, 2018

Commercial Health Plans Primer

Commercial health plan lives represent just over half of the US population, making this channel critical for account managers to understand. Most commercial insurers use pharmaceutical benefit managers (PBMs) to negotiate with…Read More

Sunday • December 10, 2017

Managed Markets Primer

Managed Markets account managers continue to face huge competition in an ever-evolving market. Whereas understanding preferred status and step therapy concepts were once mission critical, now account managers also need to acquire…Read More

Monday • December 04, 2017

The Road to Value in 2017-18: Two Steps Forward, One Step Back

Stakeholders across the healthcare industry wondering whether the road from volume to value is still open might notice a Road Work Ahead sign and possibly a detour or two. This is in…Read More

Wednesday • November 08, 2017

The Value of Quality

    The progress toward a value-based system is marked with fits and starts, including push and pushback on the need to track and report on the quality of care and outcomes….Read More

Monday • November 06, 2017

FDA Drug Approvals and Crowd-Sourcing Evidence

Review the FDA’s Novel Drug Approvals in 2017 and you’ll find an average rate of about one approval per week, many of which are ahead of schedule. While it’s fashionable to grumble…Read More

Tuesday • October 10, 2017

Healthcare Market Trends

Losing the forest for the trees is all too easy in the healthcare world.  The evolving politics, disrupting technologies, innovative alliances and models of financial agreements between stakeholders each alone is the…Read More

Monday • August 28, 2017

Taking (and Making) the Leap into Pharmaceutical and Biotech Sales

Professional training comes in many forms these days, with online resources touted as an answer to the relatively higher cost of in-person training. But with research showing an ROI of 521% on…Read More

Friday • August 18, 2017

Value-Based Reimbursement Healthcare Primer

“Value-based” is a term used for everything from communication styles to contracts. The latter is the one we are interested in and the concept is easy enough to grasp — pay for…Read More

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