5 Reasons to Invest in Continuing Education Programs


In the fast-paced business world, continuing education can take a back burner to meeting client needs, sales efforts, and daily tasks. But what if we told you that continuing education programs could lead to higher client satisfaction, faster-closing sales, and better time management?

According to a study from the National Center for Education Statistics, nearly 100 million adults in the U.S. are currently devoting time to continuing education programs1. Here are some skills you could gain by joining them:

  1. Improved Communication Skills

The Brooks Group’s Carpei Audientiam: Executive Level Presence program is designed to ensure that participants can communicate their value proposition clearly and concisely, no matter the situation.

Upon leaving the 1-day skill enhancement program, attendees will have the know-how to proactively seize the business environment (whether an internal or external audience), project competence and instill confidence you can get the job done. The program develops the specific skills that move agendas forward with Key Decision Makers. Going beyond traditional presentation skills, Carpei Audientiam focuses on Platform Power and Reading the Audience when presenting to strategic-level personnel.

How would your daily meetings and overall career be different if you improved your communication skills?

  1. Keeping Up with Changing Fields

Although we once studied the ins- and outs- of a specific field, in our professions it can be difficult to keep up with changes. Whether it is a new technology or building different types of relationships, industries are constantly evolving. New groups of young professionals rise through the ranks and can even replace those who may have more experience. By committing to continue your education, it can keep you on top of the changes. This will make you a more valuable player and keep you from being perceived as “not keeping up with industry changes”.  It is important to be proactive to ensure you are aware of all aspects of your field.

  1. Stellar Account Management and Client Satisfaction

Top account managers not only have excellent communication skills – they are also skilled in account planning and critical thinking.

Account managers represent the company, acting as the “eyes and ears” in client relationships. The Brooks Group offers our New Account Management program to new or aspiring account managers, to ensure they can craft a superior value proposition that resonates with Key Decision Makers and provide world-class account management.

The program covers what “effective” account management looks like, how to utilize critical thinking processes to enhance strategic thinking, navigating organizational structures, and how to craft an elevator speech and value proposition. Importantly, the program also leads participants through exercises to develop a strategic plan for their chosen account.

How would your company benefit from account managers with improved skills in dealing with critical customers?

  1. Meeting Career Requirements

For many careers, including accounting, nursing, law and human resources, completing continuing education courses is required to maintain your license or certification.

Did you know that The Brooks Group is registered with the National Association of State Boards of Accountancy (NASBA) and the Society for Human Resource Management (SHRM) as a sponsor of continuing education? Professionals registered with these associations in any state in the U.S. may complete courses at The Brooks Group and earn credits.

  1. Better Strategic Thinking Skills

Strategic Thinking is a critical but often overlooked skill. The Brooks Group offers a Strategic Thinking & Planning program, designed to help participants think beyond the day-to-day “responding to fire drills” mentality, and build realistic and achievable strategies to meet their business objectives.

Teams who complete this program learn how to create and present their executive summary, an ROI-focused business case, and a tactical implementation plan (who will do what, by when, for the plan to succeed).

With better strategic thinking and planning skills, executives will enhance their organization’s ability to move beyond politics and focus efforts on critical business issues.

No matter what industry you work in, continuing to refine your skillset is critical in remaining a relevant, team player.

The Brooks Group training programs are held at our corporate office in West Chester, PA. All classes are limited to 12 participants to ensure personalized attention, and courses can be customized to meet your team’s goals. For more information on The Brooks Group’s training programs, please contact Peter Haines at peter.haines@thebrooksgrouponline.com or 267-882-8627.




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