Workers in the healthcare and pharmaceutical industry are required to possess extensive specialized knowledge, and compliance is paramount in every role. Healthcare executives and account managers are expected to cultivate a deep understanding of their company’s products, their customers’ pain points, new shifts in the healthcare market, and much more.
With so much to remember, it is no surprise that some of the specifics, especially new information that is not attached to years of experience begins to fizzle out after the training courses. Healthcare consulting companies often recommend refresher training to help with knowledge retention. Providing refresher training to your staff may boost retention rates by up to 35%.
What is Refresher Training?
Rather than teaching new skills and concepts, refresher training is used to review information the learner has already been through. It may also be used to update learners on new developments in topics they have already covered or to clarify certain company-specific concepts during an employee onboarding training program.
Benefits of Refresher Training
Aside from increased retention, some of the improvements you can expect to see following a round of refresher training include:
- Increased efficiency.
- Higher compliance.
- More confident employees.
- Better awareness of new products and industry trends.
- An improved ability to identify gaps in skills and knowledge among the team.
When is Refresher Training in Order?
The following five situations are some of the most common instances in which your organization may benefit from refresher training.
1. When Repeated Mistakes are Being Made
Everyone makes the occasional mistake, but when the same mistakes surface over and over again, there may be some confusion over what is expected for certain tasks. Refresher training helps to clarify these expectations, ensure that standard procedures are being followed, and create a consistent experience for your customers.
2. When New Information Must Be Disseminated
The world of pharmaceuticals and biotech is fast-paced and unforgiving. Healthcare executive training teaches the information that is relevant at the moment, but what is cutting-edge today may become obsolete tomorrow. Without regular refresher training, employees may struggle to keep up with changes in internal policy or new developments in the field.
3. When Tech is Being Underutilized
Technology is becoming an increasingly prominent part of the healthcare industry, even for executives. If your company has implemented new tools (such as a new CRM system or an appointment scheduling tool) that are not being fully leveraged, refresher training that reminds employees how to use these solutions may help to boost their adoption rate.
4. When Productivity is Declining
When employees are unsure of how to properly do their jobs, their performance often begins to slip. If you’ve noticed declining revenue, lower customer retention rates, or rising turnover among your employees, some refresher training may be able to correct the problem.
5. Customer Relationships Are Suffering
Maintaining strong links with current customers is key to the stability of a business. If your customers are expressing dissatisfaction with the way their accounts are being handled, a fresh round of account management training can help to remind your staff of how they can meet those customers’ needs.
Refresher training may be delivered in a variety of formats, including in-person and online. Companies can develop customized refresher training courses by using The Brooks Group’s instructional design services to translate their content into lessons, quizzes, and other educational resources.
Building Employee Confidence for Future Success
Your organization cannot thrive without confident staff who are sure of their abilities and their role. Solidifying key concepts with refresher training is an investment in both the satisfaction of your current customers and your organization’s future. Contact The Brooks Group today to build refresher training programs for your company.