Blog
The Importance of Continuing Education in Account Management
Exemplary healthcare and pharmaceutical account management requires much more than a round of onboarding training. Continuing education gives account management professionals the knowledge and tools they need to deliver the outstanding customer service that your...
NPS As A Means To Measure Account Manager Success
Effective account management cannot be gauged by sales numbers alone. The best AMs also drive significantly higher rates of customer satisfaction. Healthcare companies can use their NPS, a common customer-focused metric, to evaluate how well their AMs are doing on...
Systemic Market Changes And Implications For Account Managers
Profound shifts are currently rocking the healthcare and pharmaceutical markets. Account managers have two choices before them: adapt to these trends or get left behind. To remain at the top of your game, you will need to understand the forces that are reshaping the...
5 Capabilities The Best In Class Account Managers Have
Every account manager strives to be the best in their field, but only a few ever make it to the top. If you are aiming for excellence, you will need to hone your skills to surpass the competition. You can make the most of your efforts by targeting key areas that set...
Positioning Value-Based Negotiations for a Win-Win in Sales
All healthcare and pharmaceutical sales professionals understand the importance of active negotiation. However, simply engaging in these exchanges with your customers is not enough to maximize your sales potential. For that, you will need to adopt value-based...
Microlearning: A Bite-Sized Approach to Learning and Retention
If you are responsible for any corporate training initiatives, you may have heard of the term “micro-learning.” This type of learning is made up of shorter blocks of content than traditional learning, but that is not all that makes it unique. This approach allows...
eZines: Revolutionizing Healthcare Learning and Development in 2023
The healthcare industry is no stranger to innovation, but few of those new developments have affected the learning and professional development process that is so integral to this field. This is about to change. In 2023, healthcare and pharmaceutical companies are...
Key Decision Makers in Healthcare: What AMs need to Know
Successful healthcare account management is all about building the right relationships. While any relationship could be beneficial in the right circumstances, some offer more clear value than others. An AM looking to fill out their roster with lucrative long-term...
Hit Your Sales Goals with the Quintuple Aim Framework
The Quintuple Aim framework is the latest and most comprehensive form of the Triple Aim framework, a set of goals created more than a decade ago by the Institute for Healthcare Improvement. The purpose of this framework is to outline the priorities that healthcare...
Achieving Instructional Design Excellence with the ADDIE Model
From executive presence to managed care 101, there are countless subjects that healthcare and pharmaceutical professionals must study and master. To help their employees in this endeavor, many organizations turn to instructional design firms. These companies create...
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