Blog
Positioning Value-Based Negotiations for a Win-Win in Sales
All healthcare and pharmaceutical sales professionals understand the importance of active negotiation. However, simply engaging in these exchanges with your customers is not enough to maximize your sales potential. For that, you will need to adopt value-based...
Microlearning: A Bite-Sized Approach to Learning and Retention
If you are responsible for any corporate training initiatives, you may have heard of the term “micro-learning.” This type of learning is made up of shorter blocks of content than traditional learning, but that is not all that makes it unique. This approach allows...
eZines: Revolutionizing Healthcare Learning and Development in 2023
The healthcare industry is no stranger to innovation, but few of those new developments have affected the learning and professional development process that is so integral to this field. This is about to change. In 2023, healthcare and pharmaceutical companies are...
Key Decision Makers in Healthcare: What AMs need to Know
Successful healthcare account management is all about building the right relationships. While any relationship could be beneficial in the right circumstances, some offer more clear value than others. An AM looking to fill out their roster with lucrative long-term...
Hit Your Sales Goals with the Quintuple Aim Framework
The Quintuple Aim framework is the latest and most comprehensive form of the Triple Aim framework, a set of goals created more than a decade ago by the Institute for Healthcare Improvement. The purpose of this framework is to outline the priorities that healthcare...
Achieving Instructional Design Excellence with the ADDIE Model
From executive presence to managed care 101, there are countless subjects that healthcare and pharmaceutical professionals must study and master. To help their employees in this endeavor, many organizations turn to instructional design firms. These companies create...
Smart Learning Relies on Metrics and Analytics
Adding to your healthcare or pharmaceutical team’s knowledge and abilities using e-learning curriculums can help you gain an advantage over your competition. However, basic courses and platforms offer few ways for stakeholders to meaningfully assess users’ progress....
3 Core Market Research Offerings by The Brooks Group
Knowing your market is key to strong sales performance in the healthcare industry. Not only can patient needs change rapidly, but your staff’s approach is often just as important as the solutions you are selling. At The Brooks Group, our mission is to help healthcare...
Blended Learning: A 3 Pronged Approach to Knowledge Retention
Thanks to modern technology, corporate training can be delivered in person or through digital e-learning platforms. This increase in options has led to many debates about which method is best. Which can you trust to deliver superior results? At The Brooks Group, we...
How The Learning Experience is Different from Traditional eLearning
From onboarding training programs to advanced skill-building curriculums, every healthcare company has some need for e-learning courses. These courses are meant to help employees reach their full potential in their current and future roles. Unfortunately, traditional...
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