Brooks Blog

Monday • March 15, 2021

4 Essential Skills for Pharmaceutical Account Managers

4 Essential Skills for Pharmaceutical Account Managers

  Developing key account management skills helps you become a trusted advisor for influential accounts and become a strong candidate for future executive positions. Here are four key skills that every pharmaceutical…Read More

Monday • March 01, 2021

Gamification of Employee Onboarding – Is it Helpful?

Gamification of Employee Onboarding

  Traditionally, onboarding process consisted of a classroom like environment with presentations and tons of documents that the new employee would go through to learn the policies and procedures of the new employment. The typical…Read More

Saturday • February 20, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021 – Part 2

Pharmaceutical Industry 2021

  In part one of this blog post we discussed emerging trends in the pharmaceutical industry, such as the growing use of AI, increased interest in precision medicine, biologics, cloud technology etc….Read More

Monday • February 01, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021- Part 1

Pharmaceutical Industry trends

  The COVID-19 pandemic and the events related to it have sped up the digital transformation of the pharmaceutical industry in an unprecedented manner. As one of the top healthcare consulting firms,…Read More

Friday • January 15, 2021

Market Research in Healthcare: A Must for Avoiding the Blind Spot

Market Research in Healthcare: A Must for Avoiding the Blind Spot

  Healthcare is all about helping people and providing the highest level of care. But, if you don’t know what people need, how can you best serve their interests? Market research is…Read More

Friday • January 01, 2021

Common Market Research Methodologies in Healthcare

Common Market Research Methodologies in Healthcare

  Although healthcare is a unique entity in the consumer market, it relies on market research as much as any other industry. Market research helps connect caregivers to patients and provides crucial…Read More

Tuesday • December 15, 2020

Understanding Managed Care in 2020 and Beyond

Understanding Managed Care in 2020 and Beyond

The foundation of sales or account management is understanding clients’ needs. Keeping up with managed care trends and knowing where the market is headed, helps with anticipating needs and providing a higher…Read More

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