It’s Time to Embrace Branding as a Necessity

It’s Time to Embrace Branding as a Necessity

Many healthcare companies feel that branding efforts are a waste of their time and resources. This mindset is a holdover from past markets, and it is problematic in today’s market conditions. In the past, healthcare markets were much smaller, and there may have been...

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Healthcare Branding- 5 Ways to Stand Out

Healthcare Branding- 5 Ways to Stand Out

In the past, many healthcare companies were able to survive and even thrive based on the strength of their products and services alone. The market was narrow enough that if a company had an effective treatment available for a particular disease or condition, they were...

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