Brooks Blog

Monday • May 03, 2021

PEST Analysis in Healthcare Market Research

PEST Analysis in Healthcare Market Research

  There are countless reasons why a healthcare organization would want to perform quantitative market research. Top catalysts include a desire to pivot to expand market share or to review current performance…Read More

Thursday • April 15, 2021

Syndicated Healthcare Market Research and The Advocate

Syndicated Healthcare Market Research and The Advocate

  Pharmaceutical companies must always move towards innovation to maintain not only a competitive advantage but also to align with patient and customer needs. However, any strategies that are developed need to be…Read More

Thursday • April 01, 2021

Relationship Building for Key Account Management

Relationship Building for Key Account Management

  Being a leading Healthcare management consulting firm, at The Brooks Group, we understand that successful account managers do more than simply meeting sales goals. This critical position serves as an intermediary that must balance…Read More

Monday • March 15, 2021

4 Essential Skills for Pharmaceutical Account Managers

4 Essential Skills for Pharmaceutical Account Managers

  Developing key account management skills helps you become a trusted advisor for influential accounts and become a strong candidate for future executive positions. Here are four key skills that every pharmaceutical…Read More

Monday • March 01, 2021

Gamification of Employee Onboarding – Is it Helpful?

Gamification of Employee Onboarding

  Traditionally, onboarding process consisted of a classroom like environment with presentations and tons of documents that the new employee would go through to learn the policies and procedures of the new employment. The typical…Read More

Saturday • February 20, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021 – Part 2

Pharmaceutical Industry 2021

  In part one of this blog post we discussed emerging trends in the pharmaceutical industry, such as the growing use of AI, increased interest in precision medicine, biologics, cloud technology etc….Read More

Monday • February 01, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021- Part 1

Pharmaceutical Industry trends

  The COVID-19 pandemic and the events related to it have sped up the digital transformation of the pharmaceutical industry in an unprecedented manner. As one of the top healthcare consulting firms,…Read More

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