Brooks Blog

Saturday • February 20, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021 – Part 2

Pharmaceutical Industry 2021

  In part one of this blog post we discussed emerging trends in the pharmaceutical industry, such as the growing use of AI, increased interest in precision medicine, biologics, cloud technology etc….Read More

Monday • February 01, 2021

Top 10 Trends Shaping the Pharmaceutical Industry in 2021- Part 1

Pharmaceutical Industry trends

  The COVID-19 pandemic and the events related to it have sped up the digital transformation of the pharmaceutical industry in an unprecedented manner. As one of the top healthcare consulting firms,…Read More

Friday • January 15, 2021

Market Research in Healthcare: A Must for Avoiding the Blind Spot

Market Research in Healthcare: A Must for Avoiding the Blind Spot

  Healthcare is all about helping people and providing the highest level of care. But, if you don’t know what people need, how can you best serve their interests? Market research is…Read More

Friday • January 01, 2021

Common Market Research Methodologies in Healthcare

Common Market Research Methodologies in Healthcare

  Although healthcare is a unique entity in the consumer market, it relies on market research as much as any other industry. Market research helps connect caregivers to patients and provides crucial…Read More

Tuesday • December 15, 2020

Understanding Managed Care in 2020 and Beyond

Understanding Managed Care in 2020 and Beyond

The foundation of sales or account management is understanding clients’ needs. Keeping up with managed care trends and knowing where the market is headed, helps with anticipating needs and providing a higher…Read More

Tuesday • December 01, 2020

3 Signs that Your Account Managers Need Training

3 Signs that Your Account Managers Need Training

According to data from Gartner, 80% of future profits come from just 20% of your existing customers. When your pharmaceutical or biotech account managers don’t understand how to work with customers effectively, you’ll…Read More

Monday • November 16, 2020

Managed Care 101: A Must for Sales and Account Managers in Pharma

Managed Care 101

  Managed care is a process that gives patients an option to receive care at a reduced cost through their healthcare plans that have specialized contracts with healthcare providers. Managed care’s primary…Read More

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