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5 Ways to Enhance Your Strategic Thinking and Planning

5 Ways to Enhance Your Strategic Thinking and Planning

by James C | Feb 8, 2023 | Account Management, Articles

Strategic thinking and planning are core competencies in healthcare and pharmaceutical sales. Winning over and retaining critical accounts is vital to long-term success, and both aims require a calculated approach. Many industry-leading training initiatives (such as...
The Importance of Continuing Education in Account Management

The Importance of Continuing Education in Account Management

by James C | Jan 23, 2023 | Account Management, Articles

Exemplary healthcare and pharmaceutical account management requires much more than a round of onboarding training. Continuing education gives account management professionals the knowledge and tools they need to deliver the outstanding customer service that your...
NPS As A Means To Measure Account Manager Success

NPS As A Means To Measure Account Manager Success

by James C | Jan 8, 2023 | Account Management, Articles

Effective account management cannot be gauged by sales numbers alone. The best AMs also drive significantly higher rates of customer satisfaction. Healthcare companies can use their NPS, a common customer-focused metric, to evaluate how well their AMs are doing on...
Systemic Market Changes And Implications For Account Managers

Systemic Market Changes And Implications For Account Managers

by James C | Dec 22, 2022 | Articles

Profound shifts are currently rocking the healthcare and pharmaceutical markets. Account managers have two choices before them: adapt to these trends or get left behind. To remain at the top of your game, you will need to understand the forces that are reshaping the...
5 Capabilities The Best In Class Account Managers Have

5 Capabilities The Best In Class Account Managers Have

by James C | Dec 10, 2022 | Account Management, Articles

Every account manager strives to be the best in their field, but only a few ever make it to the top. If you are aiming for excellence, you will need to hone your skills to surpass the competition. You can make the most of your efforts by targeting key areas that set...
Positioning Value-Based Negotiations for a Win-Win in Sales

Positioning Value-Based Negotiations for a Win-Win in Sales

by James C | Nov 25, 2022 | Articles

All healthcare and pharmaceutical sales professionals understand the importance of active negotiation. However, simply engaging in these exchanges with your customers is not enough to maximize your sales potential. For that, you will need to adopt value-based...
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Recent Posts

  • Enhancing Your AM Skills: Excellence in Account Management Program for Pharma, Biotech & Healthcare Professionals
  • Developing Executives as Mentors for Your Team’s Success
  • 4 Secrets of High Performing Teams
  • Measuring Success: The Importance of Evaluation in Instructional Design
  • The Role of Technology in Modern Executive Training & Development

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