by James C | Feb 8, 2023 | Account Management, Articles
Strategic thinking and planning are core competencies in healthcare and pharmaceutical sales. Winning over and retaining critical accounts is vital to long-term success, and both aims require a calculated approach. Many industry-leading training initiatives (such as...
by James C | Jan 23, 2023 | Account Management, Articles
Exemplary healthcare and pharmaceutical account management requires much more than a round of onboarding training. Continuing education gives account management professionals the knowledge and tools they need to deliver the outstanding customer service that your...
by James C | Jan 8, 2023 | Account Management, Articles
Effective account management cannot be gauged by sales numbers alone. The best AMs also drive significantly higher rates of customer satisfaction. Healthcare companies can use their NPS, a common customer-focused metric, to evaluate how well their AMs are doing on...
by James C | Dec 22, 2022 | Articles
Profound shifts are currently rocking the healthcare and pharmaceutical markets. Account managers have two choices before them: adapt to these trends or get left behind. To remain at the top of your game, you will need to understand the forces that are reshaping the...
by James C | Dec 10, 2022 | Account Management, Articles
Every account manager strives to be the best in their field, but only a few ever make it to the top. If you are aiming for excellence, you will need to hone your skills to surpass the competition. You can make the most of your efforts by targeting key areas that set...
by James C | Nov 25, 2022 | Articles
All healthcare and pharmaceutical sales professionals understand the importance of active negotiation. However, simply engaging in these exchanges with your customers is not enough to maximize your sales potential. For that, you will need to adopt value-based...
