by admin | Aug 2, 2021 | Healthcare
The US healthcare market is a vast and ever-changing space, and even the most dedicated professionals may worry about falling behind. The Brooks Group’s Key Trends in the US Healthcare Market Primer pulls information from multiple sources (such as the JP Morgan...
by admin | May 3, 2021 | Healthcare
There are countless reasons why a healthcare organization would want to perform quantitative market research. Top catalysts include a desire to pivot to expand market share or to review current performance and determine potential areas for improvement. In both...
by admin | Apr 15, 2021 | Healthcare
Pharmaceutical companies must always move towards innovation to maintain not only a competitive advantage but also to align with patient and customer needs. However, any strategies that are developed need to be based on sound research that incorporates current...
by admin | Feb 20, 2021 | Healthcare
In part one of this blog post we discussed emerging trends in the pharmaceutical industry, such as the growing use of AI, increased interest in precision medicine, biologics, cloud technology etc. We are back with part two to discuss more emerging trends in the...
by admin | Feb 1, 2021 | Healthcare
The COVID-19 pandemic and the events related to it have sped up the digital transformation of the pharmaceutical industry in an unprecedented manner. As one of the top healthcare consulting firms, at The Brooks Group, we keep a close watch on the innovations,...
by admin | Jan 15, 2021 | Healthcare
Healthcare is all about helping people and providing the highest level of care. But, if you don’t know what people need, how can you best serve their interests? Market research is a must for healthcare and biopharma companies. It’s an in-depth dive into the...
