Healthcare Market Research: Access to Insights that Matter!
Enhance the Impact of Marketing Programs:
Start with Market Research
The Brooks Group Healthcare Market Research Team is focused on enhancing the impact of marketing programs, building strategies, and improving the performance of sales professionals in the healthcare industry. Our team has real-world experience in marketing, sales, supplier management, national accounts/managed care, and reimbursement. Because all of our team members have held significant management positions within major corporations, we understand the necessity of helping customers achieve their strategic and financial endpoints.
Our significant industry experience gives us
- The ability to drive lines of questioning that elicit far better information and answers than traditional research companies.
- Capabilities to develop insights and recommendations that exceed other healthcare market research companies’ conclusions.
Why The Brooks Group
Our market research team has built a robust database containing thousands of key contacts at leading healthcare groups, including
- Medical Directors,
- Pharmacy Directors,
- Quality Directors,
- Senior-Level Executives, and
- Decision-makers at influential provider networks, including hospital systems, integrated delivery networks, and physician medical groups.
Our ability to tap into this rich source of insight is part of what differentiates The Brooks Group from the competition in the Pharmaceutical market research and the Biotech market research space.
Market Research Offerings
With over 30 years of Market Research experience, The Brooks Group brings unparalleled strategy and approach.
The Advocate: Supporting the Patient Voice
A syndicated market research offering that allows you to uncover the needs of your patients and the advocacy groups that serve them. The Advocate: Supporting the Patient Voice focuses on the policy and programmatic support provided by pharma in conjunction with advocacy groups throughout the world.
Personnel Assessment Report
The Personnel Assessment Report, or Voice of the Customer, is a customer-driven feedback process which enables field facing personnel to be evaluated on a customized set of metrics approved by an organization’s leadership team relative to their competitors.
Gaining insights into customer’s opinions about your organization can help you understand your company’s overall strengths and weaknesses across a variety of customized metrics. The Equity Scan measures those experiences and perceptions and provides measurable comparisons across a group of defined customers. The Equity Scan will reveal how customers think and feel and their personal viewpoints and will compliment your existing market research and internal analysis.
Ready to Talk?
Robust research reports on hot topics within the Healthcare industry, including specialty pharmaceuticals, commercial health plans, emerging trends in integrated delivery networks and hospitals, and more.
The Brooks Group produces robust research reports on hot topics within the Healthcare industry, including specialty pharmaceuticals, commercial health plans, emerging trends in integrated delivery networks and hospitals, and more.
Preview our healthcare primers below, and contact Peter Haines for extended previews of the research reports, additional information and any requests for The Brooks Group to create a customized Primer to your needs.
Visit Brooks Group University where you can choose from our library of topics and purchase individually. All modules are available as PDF, Electronic Magazine and more.