Training Classes

3-Day New Account Management – November 1-3, 2016


Class Description

The comprehensive curriculum includes classroom lectures, interactive activities and simulations, and assignments to be completed back in the field. Skill development coursework includes:

  • Case studies and scored simulations
  • Strategic account planning
  • Executive level presence
  • Customer relationship management

Hiring managers can be confident that account manager candidates who have completed this program are able to craft and position a superior value proposition that resonates with key decision makers, and provide world-class account management aligned to the priorities of customers in key accounts.

  • Define what “good” Account Management looks like
  • Identify environmental trends and relevant insights to their market
  • Utilize critical thinking processes to enhance strategic thinking
  • Discuss how organizational structures and communication networks influence customer decision making
  • Refine and simulate an elevator speech to position for access
  • Understand, create, and position their value proposition
  • Utilize the Gapping Diamond process that enables Account Managers to understand customer’s key business issues
  • Develop a strategic plan for their assigned account
  • Apply business processes through case studies and simulations
SKU: 2016-11-01
Cancellation Policy

Cancellation of participant registration must be requested in writing and must be received on/before 30 days before the first day of the class. In addition, an administrative fee will be assessed. If you register after the refundable deadline, no refunds will be granted.

A $100 administrative fee will be assessed on all Brooks Group Open Enrollment course cancellations.

Registrant substitutions will be accepted with written notification from the original registrant. An administrative fee of $100 will be assessed. Only one substitution per registrant is allowed.

A registration transfer to other Brooks Group Open Enrollment courses is not allowed.