Class Description
The comprehensive curriculum includes classroom lectures, interactive activities and simulations, and assignments to be completed back in the field. Skill development coursework includes:
- Case studies and scored simulations
- Strategic account planning
- Executive level presence
- Customer relationship management
They came to your organization for an opportunity to grow with you….let The Brooks Group help you in developing your next wave of Successful Account Managers!
OUTCOMES
- Define what “good” Account Management looks like
- Identify environmental trends and relevant insights to their market
- Utilize critical thinking processes to enhance strategic thinking
- Discuss how organizational structures and communication networks influence customer decision making
- Refine and simulate an elevator speech to position for access
- Understand, create, and position their value proposition
- Utilize the Gapping Diamond process that enables Account Managers to understand customer’s key business issues
- Develop a strategic plan for their assigned account
- Apply business processes through case studies and simulations
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