Class Description
Location: Scottsdale Marriott Old Town, Scottsdale AZ
Oncology spend in the U.S. healthcare market is roughly $200 Billion. This has resulted in dedicated account teams calling on IDNs, Health Systems, and Oncology Centers of Excellence. The Brooks Group has created a unique learning experience that blends our expertise in market research, real-world oncology demonstration projects, and B2B training in our newest workshop: Excellence in Oncology Account Management. We utilize Brooks Group facilitators and customer panels that provides engaging, interactive workshops over 3-days.
LEARNING OBJECTIVES
- Provide comprehensive background on the business of oncology § Discern oncology actionable insights from an IDN expert
- Define population health approach to oncology
- Discuss current and emerging oncology market trends
- Work through implications and responses for IDNs in pharma
- Identify opportunities that will yield a high business impact with a high level of feasibility
- Introduce a B2B process to effectively engage IDN customers
- Pressure test your clinical & economic value proposition
- Revise your living business plan based on learnings from the workshop
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