Class Description

3-Day Virtual Course to introduce new and prospective pharmaceutical marketing professionals, or commercial or scientific personnel (clinical ops, MSLs, medical education, etc.) to the core principles of marketing in the healthcare sector. Live programs (when available) will be run for 3-days at the Brooks Group training facility. This course will provide both an excellent educational and networking opportunity for participants. The core learning concepts include:

• Role of marketing in the pharma industry
• Lifecycle Management
• New Product Planning / Strategic Planning
• Best practices for less direct customer engagement
• Vendor / Ad Agency Management
• Basic revenue forecasting principles

Few industries are under such close scrutiny by regulatory authorities and consumer groups, and stakes are high and increasing. The development of a new pharmaceutical product costs ~ $1 Billion USD and more often than not new products have few, functional benefits, meaning that marketing can make the difference for success. Many industries are experiencing the same trends in commoditization and can learn key lessons from the pharmaceutical industry…

OUTCOMES

• Describe, classify, structure, and combine concepts, theories, methods, and models taught during the course
• Identify and discuss relevant concepts/issues related to pharmaceutical marketing and product management teams
• Analyze and synthesize specific case studies within marketing by using the concepts, theories, methods, and models taught
• Assess and communicate problem-solving on a reflective, scientific basis
• Understand the basic elements of what is required to conduct a new product launch and understand the roles of each type of internal and external stakeholder with whom product management teams interact