Training Classes

Strategic Thinking & Planning – August 17 (FULL)


The Strategic Thinking & Planning Program is a one-day training program designed for any client-facing manager or executive.

This program develops the knowledge and mindset of Account Managers (AMs) & other client-facing individuals to move beyond their day-to-day “responding to fire drills” mentality and focus on achieving their strategic business objectives. During the course, attendees examine and agree to the organization’s PEST (political, economic, social, technology), SWOTs (Strengths, Weaknesses, Opportunities, and Threats), as well as their Key Issues (barriers to success). Next, they will establish their financial and business objectives for the duration of the plan. Objectives are specific and measurable in order to determine if they were met over the lifetime of the plan (normally one year).

The Brooks Group has performed this type of training for 12 of the top 20 pharmaceutical companies in the nation, as well as for a similar number of specialty and biotech companies, over the past seventeen years, consistently receiving extremely high marks for the relevance, usefulness, engagement, and outcomes of the course.


Upon completion of this program, attendees will have greater ability to:

  • Think beyond the day-to-day, “responding to fire drills” mentality
  • Build ambitious, but realistic and achievable strategies to meet established business objectives
  • Develop a tactical implementation action plan to support the strategies
  • Create and present an ROI-focused business case
  • Enhance the organization’s ability to move beyond politics and focus efforts on critical business issues
  • Concisely share their plan with all key stakeholders


There are no reviews yet.

Be the first to review “Strategic Thinking & Planning – August 17 (FULL)”

SKU: 2016-08-17
Cancellation Policy

Cancellation of participant registration must be requested in writing and must be received on/before 30 days before the first day of the class. In addition, an administrative fee will be assessed. If you register after the refundable deadline, no refunds will be granted.

A $100 administrative fee will be assessed on all Brooks Group Open Enrollment course cancellations.

Registrant substitutions will be accepted with written notification from the original registrant. An administrative fee of $100 will be assessed. Only one substitution per registrant is allowed.

A registration transfer to other Brooks Group Open Enrollment courses is not allowed.