Gaining insights into customer’s opinions about your organization can help you understand your company’s overall strengths and weaknesses across a variety of customized metrics. The Brooks Group’s Equity Scan research measures those experiences and perceptions and provides measurable comparisons across a group of defined customers. The Equity Scan will reveal how customers think and feel and their personal viewpoints and will compliment your existing market research and internal analysis.
Ideally, the Equity Scan measurement will include both qualitative and quantitative approaches. Qualitative interviews can further explore customer perceptions.
The Equity Scan can be administered year-over-year to provide your company with a longitudinal assessment.
The Equity Scan will: