Services

Patient Advocacy in the Pharmaceutical Industry

In the era of Quadruple Aim, a better patient experience is paramount. As pharmaceutical organizations bring new products to market to meet the needs of patients in varying therapeutic areas, it’s imperative they understand the issues patients are facing. Understanding and supporting patient advocacy benefits the pharmaceutical industry by providing key insights into the main drivers of patients’ choices and behaviors. Many patients turn to advocacy groups in times of need.

THE ADVOCATE: SUPPORTING THE PATIENT VOICE

At The Brooks Group, we have developed a syndicated market research offering that allows you to uncover the needs of your patients and the advocacy groups that serve them. The Advocate: Supporting the Patient Voice focuses on the policy and programmatic support provided by pharma in conjunction with advocacy groups throughout the country.

THE ADVOCATE REPORT PROVIDES INSIGHT INTO:
  • Leading Manufacturers in: Programmatic/Policy Support, Advancing Patient Treatment, & Professional Relations
  • Corporate Reputation
  • Knowledge of PBMs vs. Payers
  • The Impact of Non-Medical Switching
  • Awareness of Copay Accumulator Programs

THE ADVOCATE SERVES AS AN IMPORTANT TOOL TO SUPPORT PATIENT ADVOCACY IN THE PHARMACEUTICAL INDUSTRY. IT SEEKS TO:

  1. Serve as the beacon for the Pharmaceutical Advocacy community to understand the needs of their customers
  2. Distill how each organization is viewed by the advocacy community to drive internal organization discussions & change
  3. Provide benchmarking data to the Pharmaceutical industry to track year over year success

We do this through our yearly syndicated market research assessment that has been in the market for 10 years.

The Advocate was launched in 2018, after rebranding from STAR: Successfully Targeting Advocacy Relations. STAR was in production from 2010-2017. The Advocate focuses on Programmatic & Policy Support, with respondents from Advocacy Organizations & Professional Associations.

RESEARCH APPROACH:
  • Benchmark data were collected from online surveys with 103 patient organizations and 37 professional associations across 18 different therapeutic areas, as well as with groups not focused on specific conditions.
  • Additional insights gathered through 45-minute follow-up interviews with 21 organizations.
  • Both Quantitative and Qualitative data collected.
PROGRAMMATIC SUPPORT TACTICS

Disease Awareness & Education: Collaborating with your organization on disease awareness and education initiatives (i.e., awareness days, public relations/communication activities, social media campaigns, etc.)
Sponsorship of Conferences or Symposia: Providing support for your organization’s conferences/meetings/symposia (meeting sponsorship, attendance by company representatives, exhibits, etc.)
Exchange of Scientific Information: Keeping your organization abreast of the latest scientific/medical information in your disease/focus area
Coalition Support: Building coalitions to advance and connect stakeholders in your therapeutic areas of focus
Advisory Boards: Sponsoring advisory boards, working groups, roundtables, etc. with organizations in your disease/focus area to address issues facing the community
Patient Access: Providing information on insurance coverage options and treatment access

Treatment/Practice Guidelines: Providing support for evidence-based research and studies to determine
and articulate standards of care and practice guidelines
Research Support: Supporting your organization’s research initiatives
Patient Input: Engaging with your organization to obtain the patient perspective on the company’s educational and support programs for patients and their caregivers/family members
Clinical Trial Support: Involving your organization in the company’s drug development programs and clinical trials to provide the patient perspective and assist with clinical trial recruitment and awareness efforts
Patient Assistance Programs: Providing financial assistance, discounts, and programs to your constituents to make treatment more affordable
Patient Registries: Assisting with the development and/or support of patient registries whether providing expertise, resources, or financial assistance

 

Understand how your organization can leverage this resource for patient advocacy in the pharmaceutical industry. To request more information on The Advocate: Supporting the Patient Voice, please contact us below.

Patient Advocacy in the Pharmaceutical Industry

CONTACT US

×