In the era of Quadruple Aim, a better patient experience is paramount. As pharmaceutical organizations bring new products to market to meet the needs of patients in varying therapeutic areas, it’s imperative they understand the issues patients are facing. Understanding and supporting patient advocacy benefits the pharmaceutical industry by providing key insights into the main drivers of patients’ choices and behaviors. Many patients turn to advocacy groups in times of need.
At The Brooks Group, we have developed a syndicated market research offering that allows you to uncover the needs of your patients and the advocacy groups that serve them. The Advocate: Supporting the Patient Voice focuses on the policy and programmatic support provided by pharma in conjunction with advocacy groups throughout the country.
We do this through our yearly syndicated market research assessment that has been in the market for 10 years.
The Advocate was launched in 2018, after rebranding from STAR: Successfully Targeting Advocacy Relations. STAR was in production from 2010-2017. The Advocate focuses on Programmatic & Policy Support, with respondents from Advocacy Organizations & Professional Associations.
Disease Awareness & Education: Collaborating with your organization on disease awareness and education initiatives (i.e., awareness days, public relations/communication activities, social media campaigns, etc.)
Sponsorship of Conferences or Symposia: Providing support for your organization’s conferences/meetings/symposia (meeting sponsorship, attendance by company representatives, exhibits, etc.)
Exchange of Scientific Information: Keeping your organization abreast of the latest scientific/medical information in your disease/focus area
Coalition Support: Building coalitions to advance and connect stakeholders in your therapeutic areas of focus
Advisory Boards: Sponsoring advisory boards, working groups, roundtables, etc. with organizations in your disease/focus area to address issues facing the community
Patient Access: Providing information on insurance coverage options and treatment access
Treatment/Practice Guidelines: Providing support for evidence-based research and studies to determine
and articulate standards of care and practice guidelines
Research Support: Supporting your organization’s research initiatives
Patient Input: Engaging with your organization to obtain the patient perspective on the company’s educational and support programs for patients and their caregivers/family members
Clinical Trial Support: Involving your organization in the company’s drug development programs and clinical trials to provide the patient perspective and assist with clinical trial recruitment and awareness efforts
Patient Assistance Programs: Providing financial assistance, discounts, and programs to your constituents to make treatment more affordable
Patient Registries: Assisting with the development and/or support of patient registries whether providing expertise, resources, or financial assistance
Understand how your organization can leverage this resource for patient advocacy in the pharmaceutical industry. To request more information on The Advocate: Supporting the Patient Voice, please contact us below.
